Kohinoor Mukherjee — Writing https://fintech.pelicanx.in/blog/ Notes on fintech and on building product. en Always question what the numerator and the denominator actually mean https://fintech.pelicanx.in/blog/numerator-denominator/ https://fintech.pelicanx.in/blog/numerator-denominator/ Data Owning a KPI starts with refusing the definition you were handed, and cutting through the noise around it. Users perceive value through design, so good is not good enough https://fintech.pelicanx.in/blog/good-is-not-enough/ https://fintech.pelicanx.in/blog/good-is-not-enough/ Craft Hierarchy and clutter are the easy part. Alignment, adjacency and flicker are what people actually feel. What to keep upfront, and what to put behind a click https://fintech.pelicanx.in/blog/upfront-or-behind-a-click/ https://fintech.pelicanx.in/blog/upfront-or-behind-a-click/ Product Let people skip the boring parts quickly. This is not academia — nobody likes reading more than three words. Start with the customer problem, then work back to the tech https://fintech.pelicanx.in/blog/problem-then-tech/ https://fintech.pelicanx.in/blog/problem-then-tech/ Building A big problem may justify a new vendor contract. A small one doesn't deserve an hour, let alone an AI copilot. In a crisis, leadership doesn't want a gap analysis https://fintech.pelicanx.in/blog/crisis-not-gap-analysis/ https://fintech.pelicanx.in/blog/crisis-not-gap-analysis/ Leadership They want radical action, a clear problem statement and an impact number.