A grand-strategy simulation for future CEOs

Thirty-six months. One company. Every call is yours.

Run a post-seed startup from a single command dashboard. Hire, fire, raise, pivot, and live with the consequences month after month. Built for MBA cohorts, founder's office and strategy teams.

PANELS

Finance !
Product
Team & Org •
Growth & Sales
Customers !
Capital & Board
Ops & Tech
Competition
Founder

MARKET MAP · SEGMENTS

YOUR SHARE

Bengaluru SMBHOME

2 RIVALS

Mumbai SMBACTIVE

3 RIVALS

Pune SMBACTIVE

1 RIVAL

Delhi mid-marketENTRY

RIVAL RAISED $10M

EnterpriseLOCKED

NEEDS SOC 2

Southeast AsiaLOCKED

NEEDS SERIES A

Event · decision required

Your largest customer wants a custom module.

Kavya Logistics, 14% of MRR, will renew only if you build their dispatch integration this quarter.

A · Build it. Keep the logo.−2 OPS FOCUS · ROADMAP +6 WKS

B · Offer a paid services SOW+₹6L ONE-TIME · CHURN RISK ?

C · Decline. Protect the roadmap.+MORALE · CHURN RISK HIGH

IN-GAME VIEW · ILLUSTRATIVE SCENARIO DATA

MBA students

Future founders

Founder's office

Strategy & consulting

A case study that fights back.

Cases give you the answer in the teaching note. Here, the market moves while you deliberate, and the bill for every decision arrives months later.

Read the board

One command view of cash, runway, MRR, morale and board confidence. Click any panel to go a level deeper: the P&L, the org chart, the cap table.

Spend your Focus

Strategy, Ops and People points refill every month, and never enough. You can fundraise or recruit or ship. Rarely all three.

Live with the delay

A hire pays off in month four. A shortcut on tech debt bites in month ten. Hidden variables decide what you only see through proxies.

Nine panels · one company

Every lever a CEO actually pulls.

Finance

P&L, balance sheet, cash flow, burn by function, runway scenarios, unit economics.

Product

Roadmap queue, tech-debt meter, adoption, incident log, a second product line.

Team & Org

Org chart with skill, pay, morale and flight risk per person. Hiring pipeline, ESOP pool.

Growth & Sales

Funnel, channel mix and CAC, quotas, pricing and plan mix, brand.

Customers

Health scores, cohort retention, NPS, churn reasons, revenue concentration.

Capital & Board

Cap table and dilution simulator, investor pipeline, term sheets, board asks.

Ops & Tech

Infra cost, uptime, AI tooling adoption, compliance, vendors.

Competition

Rival funding, features and pricing, win/loss, a live market feed.

Founder

Your Focus, energy and burnout, skill tree, co-founder relationship.

How you're judged

Not on cash in the bank. On judgment.

Hoarding cash never wins. Your primary score is what you'd walk away with at exit, and the game separates good decisions from lucky ones because it knows what you couldn't see.

PRIMARY SCORE Founder Outcome = EV × Ownership % EV = ARR × a multiple earned through growth, retention and margin.

Decision quality

Was the call right given what you knew at the time, independent of luck?

Capital efficiency

ARR added for every rupee burned.

Team health

Morale held, regretted attrition avoided.

Reputation

Customer trust, and no scandals from the grey-zone shortcuts.

For programme directors & faculty

Run it with your whole cohort.

Talk to us about a pilot

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Instructor dashboard

Every student's decision log, with their reasoning, in one view.

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Cohort leaderboards

Same scenario, same seed, a fair fight between sections.

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Scenario editor

Turn your own case into a playable company.

Pricing

Play on your own, or bring your cohort.

Individuals get seven days free, then unlock the game once. Programmes license a whole cohort for a course run, with faculty dashboards and debriefs.

INDIVIDUAL

₹269one-time, after a 7-day free trial

For students, aspiring founders and founder's office teams playing on their own. Pay once through Instamojo: UPI, cards, net banking or wallets.

Unlimited games and replays
Full P&L, cash flow and MIS reports
Debrief that grades every decision

Start free trial

FOUNDING PROGRAMME PILOT

₹0for one cohort

For the first three MBA programmes in India. Run a full cohort free in exchange for structured feedback and a debrief with your faculty.

Full 36-month campaign for every student
Instructor dashboard and decision logs
We help design the session plan with your faculty

Apply for a pilot

COHORT LICENCE

₹2,000per student, per course run

Minimum 40 seats (₹80,000 per cohort). Billed to the institution once per course run.

Everything in the pilot
Cohort leaderboards on a shared scenario and seed
End-of-course debrief report per student

Request a quote

PROGRAMME PRICING IS INDICATIVE · GST EXTRA ON LICENCES · REFUND POLICY

The playable alpha is live

The seat is empty. Take it.

PLAY NOW

7-DAY FREE TRIAL · THEN ₹269 ONCE · 36 MONTHS · ONE COMPANY

or request a seat for your cohort